I have a good mix of technical (programmer) and strategy/business (day job). I'm used to work in projects where complementary skills come together to make something better than the individual parts and I'm a rather fun person too (perhaps slightly biased on this one)
A social recipe sharing app, users can easily share, explore and cook recipes from friends and family. The focus is to help people cook healthier and tastier food, so the hard part of the network is the nutritionists and fitness coaches that use the platform to enable their clients to cook and eat better food - e.g. create personalized recipe collections with balanced nutrition or meal plans. Monetisation is both through the partners, but also advertisement (e.g. food brands) and pay walled content (e.g. cooking classes, cooking books, meal plans)