I'm passionate (some might say obsessed) about startups and product.
I have over 16 years in growth and marketing for B2C tech brands including O2, YouTube, Google and more.
I've worked for large corporates as well as startups and scaleups and was the Head of Growth at the Yolt app which grew to over 1M users.
It’s been ten years since Tinder launched and the online industry is now dominated by products focused on casual, superficial dating (and has been incredibly successful doing so!).
This has left a gap in the market with Millennials now looking for something more serious wasting ten hours a week on dating apps with half left unsatisfied, a third experiencing some form of harassment and 90% being ghosted at least once.
At Elate we're not building another dating app but an AI matchmaker, that saves users time and frustration by combining the experience of using an elite professional matchmaker with the simplicity and affordability of a dating app.