Marcelo

I’m a creative director with deep experience in branding, strategy, product design, campaigns, and growth marketing. My real strength lies in helping startups connect these dots across all consumer touchpoints. I’ve launched successful DTC brands, led creative for private labels, managed both big-budget campaigns and scrappy growth marketing, and built creative teams from scratch. I thrive on collaboration, growth momentum, and big-picture vision. Above all, I’m all about the customer and bringing products to life that they’ll love.

🥃 Driftology makes non-alcoholic nightcaps to help you unwind and drift into better sleep💤. We’re here for anyone who wants to cut back on alcohol and evolve their unwinding rituals with sleep-friendly, low-glycemic, better-for-you products.

Our first launch is set for Fall 2025. I'm in the early stages of building the brand, with three SKUs in development. My ideal partner would bring expertise to the business, sales, and operations side while I focus more on brand, marketing, product development, and e-commerce.

Have a sneakpeak at Driftology.com