I'm a Lean Business Systems Strategist obsessed with building businesses that actually work without burning people out.
I don’t just build systems. I design the invisible infrastructure that lets ideas scale. Over the years, I’ve helped founders streamline operations, cut inefficiencies, and turn messy, manual workflows into self-sustaining engines. My background in Lean Business Process Design means I know how to take a concept and translate it into a replicable, profitable model.
My work has reached over 150,000 entrepreneurs organically through LinkedIn, with most of my clients coming inbound. I’ve built and scaled my own digital brand, The Goal-Diggers Planner, from zero to consistent five-figure months, completely bootstrapped. So I know firsthand how to build something lean, profitable, and loved by its community.
What I bring to a partnership is structure, strategy, and operational execution. I specialize in turning founder-led chaos into systems-led growth. I can help you build a business that runs efficiently, delivers a consistent client experience, and scales sustainably without bloat or burnout.
I’m looking to partner with someone who has a powerful product vision or strong market positioning but needs a systems thinker to operationalize it, productize the offer, and scale the backend so it becomes something much bigger than both of us.
If your strength is innovation or product, and you’re looking for someone who can make it actually run, we’ll build something unstoppable together.
Hi, I’m the founder of The Soft System.
The Soft System is a private, application-only membership for entrepreneurs who’ve already built successful businesses but are buried under the daily operations. It’s a new model that blends consulting, software, and community into one seamless ecosystem.
We deliver implementation-as-a-service. Members plug in, and our system helps them rebuild their operations with automation, plug-and-play templates, and AI-assisted business infrastructure. Instead of managing chaos, they get a business that runs itself.
Inside the platform, members get access to live implementation sessions, on-demand tools, community support, and an integrated AI dashboard that connects to the tools they already use. It’s a full operating system for how they run and scale — not a course or productivity app.
The membership is subscription-based, starting at $500 a month, and we’re building this as a SaaS-powered ecosystem, not a coaching program. Every member’s journey is systemized and backed by a structured framework for operational excellence.
I’m looking for a strategic cofounder who understands the power of systems, automation, and community, and who’s ready to invest both capital and expertise to help scale this into a global platform.
If you believe the next generation of entrepreneurs won’t just work differently but live differently, then we’re already aligned.