Lin

SOOHA was founded by two women with different cultural and professional backgrounds but one shared vision — to merge beauty, technology, and purpose.

Lin, a Korean entrepreneur based in Paris, is the Founder & Business Developer of SOOHA. With over 15 years in the international fashion and beauty industry, she combines deep expertise in consumer psychology, brand strategy, and product development. Lin bridges creativity and business — turning concepts into scalable strategies and real products.

Yizi, originally from China, is the Head of Finance and Operations. She brings strong analytical thinking, precision, and financial structure, ensuring SOOHA’s growth is strategic, data-driven, and sustainable.

Together, we’ve built SOOHA from scratch — self-funded, validated with real users, and continuously refined through persistence and clarity. Our partnership embodies resilience, balance, and vision, uniting creative innovation with strategic execution.

We’re now ready to complete the team with a CTO co-founder who shares the same entrepreneurial spirit and passion for building meaningful technology.

SOOHA is an AI-powered beauty-tech startup redefining how people understand and care for their skin.
We’re building a smart skin analysis device that connects to a mobile app and provides personalized skincare recommendations through an adaptive subscription model.

Our mission is to replace the confusion and trial-and-error of skincare with a data-driven, aesthetic, and empowering experience — blending Asian beauty innovation with European design and tech.

We’ve already validated the concept through focus groups, built our visual identity and business model, and are now preparing our Proof of Concept (POC) with testers before moving toward MVP development and a pre-seed round in early 2026.

We’re looking for a technical co-founder ready to take full ownership of the tech vision and implementation.

Required skills:

- Strong experience in mobile app development (iOS/Android)
- Knowledge of API integrations, data flow, and backend architecture
- Experience with AI/ML models (image analysis, recommendation systems, or personalization tools)
- Understanding of hardware integration (IoT, firmware, Bluetooth communication, etc.)
- Ability to ensure data security and GDPR compliance
- Strategic thinking: defining what to build in-house vs outsource
- Interest in beauty-tech / wellness / consumer devices

Soft skills:
- Proactive, independent, and curious about product + user experience
- Able to collaborate in a startup environment with a small, international team
- Entrepreneurial mindset — thinking like a co-founder, not just a developer