How much to say in elevator pitch
How much should I give away in my elevator pitch on here please? Mine is a simple idea and I feel if I don’t just say what it is then no one will be interested. But if give it away then is there a risk someone might run with it themselves?!
Don't be afraid of someone knocking off your solution, inevitably someone will. Your elevator pitch should have these four elements:
Who do I help with the things I know best: Emerging merchants What problem do I help them overcome: Customer growth and retention What outcome specifically do they achieve: accelerated demand How do I create the outcome: Customer generated offers
I help emerging merchants drive customer growth, retention, and demand using customer generated offers.
Some people argue it should be crystal clear. I would argue that a small bit of ambiguity like "customer generated offers" creates a goal for your elevator pitch - a clarifying question = engagement.
"What are customer generated offers?"
We enable consumers to make offers to buy their shopping carts from merchants using marketing and sales automation.
That's been my approach.