How much to say in elevator pitch
Hi
How much should I give away in my elevator pitch on here please? Mine is a simple idea and I feel if I don’t just say what it is then no one will be interested. But if give it away then is there a risk someone might run with it themselves?!
Thanks
4 answers:
Don't be afraid of someone knocking off your solution, inevitably someone will. Your elevator pitch should have these four elements:
Who do I help with the things I know best: Emerging merchants What problem do I help them overcome: Customer growth and retention What outcome specifically do they achieve: accelerated demand How do I create the outcome: Customer generated offers
I help emerging merchants drive customer growth, retention, and demand using customer generated offers.
Some people argue it should be crystal clear. I would argue that a small bit of ambiguity like "customer generated offers" creates a goal for your elevator pitch - a clarifying question = engagement.
"What are customer generated offers?"
We enable consumers to make offers to buy their shopping carts from merchants using marketing and sales automation.
That's been my approach.
I agree with Chris, on this Zoe. I'd just add that you never know how long you'll get to pitch. It could be 30 seconds, three minutes or 15.
I advise to prepare for all three. Start at 15 mins, then cut, cut, cut. By the time you get to 30s you will really know what it is you are pitching, and you can rebuild.
found out, empirically, that opening with one liners works the best.
you're just trying to get your foot in the door, you're not gettin' the money/commitment on the spot. so don't bore them, but put a hook which works for that person/role (not the same to pitch it to an investor or say a web designer you really need to polish out the user journey and information architecture on your web/app/quest/thing).
all you want, after that one liners is: "tell me more".
I think the one liner is for the title, like "Looking to open a cashierless grocery store"... but the "elevator pitch" should tell me, in a paragraph more about the idea so that I can see your vision and decide if that is something I want to be involved in. If you just leave it with one line - I'll assume that you gave this no thought - and you have no idea what you're going. And by the way, if you're thinking of doing something - I'll guarantee that someone is already doing it, or has already tried it.