I'm exploring the idea of bringing a partner into the mix in some capacity.
I run a digital agency that is becoming somewhat successful in it's first two years of existence and I want to scale. We've shifted focus to web development as our primary service for the time being as it seems to be an easier sell.
Although we've done some beautiful and very professional sites, I am fully aware that my design skills are not near what they should be for us to raise our prices and push projects out the door faster.
My main concern is potential conflict that may arise from bringing the wrong person into the mix -- as well as the need to be fair to my partner as we grow without compromising my vision for the agency or the quality of our work.
From what you explained you need someone who add the same kind of value as you do. My suggestions is to hire a freelancer. If you felt that they are doing an exceptional job then start offering them more than salary.
- You get to know the person
- You can scale
- You learn how to increase your success rate
- Wait at least 2 to 3 months to offer more than salary unless if you met someone so godly that you wanted to make sure you do not lose them. Take note the person must delivers before you feel like you should not lose her.
Some additional pointers to consider when bringing a partner into your digital agency:
Clearly define roles and responsibilities from the start to avoid any confusion or overlap in duties.
Set expectations for communication and decision-making to ensure that both partners are on the same page.
Establish a method for resolving conflicts or disagreements that may arise.
Have a plan in place for profit-sharing and equity distribution.
Consider a trial period before officially bringing the person on as a partner to ensure that they are a good fit for the company and vice versa.
Be transparent about your vision for the agency and the direction you want to take it in to ensure that your partner is on board with your goals.
Have open and honest conversations about expectations and progress regularly to ensure that both partners are satisfied and that the partnership is working well.